Business and Marketing 35.2

The increasing emphasis on customer focus, or market orientation, among modern companies highlights a significant trend in strategic marketing. This approach centers on aligning corporate activities and product offerings with consumer demands. In this consumer-driven model, the desires and preferences of potential customers shape every strategic decision, with no initiatives progressing without the backing of thorough consumer research.

Market research emerges as an essential tool for gaining a competitive edge, enabling businesses to accurately identify and address the needs within the market. Each component of a market offering is intentionally crafted to fulfill the specific requirements of the target audience, reaffirming that consumer insight is always the primary consideration.

The eBooks application boasts an array of features designed to enhance the user experience, including:

• Custom Fonts
• Custom Text Size
• Themes / Day mode / Night mode
• Text Highlighting
• List / Edit / Delete Highlights
• Handle Internal and External Links
• Portrait / Landscape Orientation
• Reading Time Left / Pages Left
• In-App Dictionary
• Media Overlays (Synchronizing text rendering with audio playback)
• TTS - Text to Speech Support
• Book Search Functionality
• Add Notes to Highlights
• Last Read Position Listener
• Horizontal Reading Mode
• Distraction-Free Reading Experience

Credits:

• Boundless (Creative Commons Attribution-ShareAlike 3.0 Unported - CC BY-SA 3.0)
• FolioReader, Heberti Almeida (CodeToArt Technology)
• Cover by Designed by new7ducks / Freepik
• LearnProID, www.learnpro.id